It was only a matter of time before big companies started adopting Google Glass and taking advantage of the technology and it looks like Virgin Atlantic is of the first companies to do so. Virgin Atlantic has started a trial using Google Glass to provide its employees with data pertaining to its upper class passengers. This will supposedly give Virgin Atlantic’s passengers a more pleasant and personalized experience when flying. Here is a press release that Virgin Atlantic released about their use of Google Glass:
“From the minute Upper Class passengers step out of their chauffeured limousine at Heathrow’s T3 and are greeted by name, Virgin Atlantic staff wearing the technology will start the check-in process. At the same time, staff will be able to update passengers on their latest flight information, weather and local events at their destination and translate any foreign language information. In future, the technology could also tell Virgin Atlantic staff their passengers’ dietary and refreshment preferences – anything that provides a better and more personalized service.”
They will run a six-week test to figure out whether or not the benefits of using Google Glass will actually improve the customer experience or not. Now I just want to mention that the data being provided to the airline’s staff through Glass is data that they have always had access to without Glass and that nothing creepy is being provided to them. Also something to take note of is that data is being provided to the staff only about upper class passengers and that there is no word on if this will eventually also include lower class passengers.
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