The Kindle Fire has no doubt been nothing but a success in sales terms. Amazon moved nearly 4 million units this quarter alone, that’s a lot more than the iPad1 units when it first released, a million more in fact. Still even with such success sales setting the market on fire there are a lot of unhappy consumers.
Many Kindle owners have decided to return their kindle due to several issues. Some complain that the screen is glitchy and does not register touches, and the lack of physical volume buttons makes the device a little awkward. One of the biggest issues, and one that we did not expect at all, is that web pages are loading too slow. Even with Amazon’s special Silk browser, the Kindle is not pushing the envelope on performance. Even while running a dual core processor clocked in at 1.2ghz many have reported lag on the system (possibly due to the heavily modified version of Android). There has been numerous complaints about the Tablet not having privacy protection. Anyone can pick up the device and see everything the person before them opened, and sites they visited.
Jacob Nielsen, a usability expert has taken the Kindle Fire’s “recommend buying” status down. Nielsen says there have been far too many poor ratings for the tablet to ultimately deem it a success in terms of consumer satisfaction.
Still it is too soon to deem the Fire a failure. Amazon has been selling each tablet at a loss, in the hopes that they would make up for the losses in additional revenues to their Kindle Books, and Amazon Prime Membership sales. Amazon says that the Kindle Fire is the most successful product they have ever launched. Compared to the Kindle eBooks the Fire is running off the shelves. Amazon has not commented on how many Kindle’s they have sold but says that they are increasing production to meet up with the strong demand.
Amazon spokesperson, Drew Herdner, has said they will be releasing an over the air update in about two weeks that will fix the touch screen sensitivity issue and privacy issue. In the update users will have the option to remove programs from the list showing the recent programs ran. There are some major performance issues that will be addressed as well.
Our thoughts on the Kindle Fire is that it’s a great device for the price and for what it does. The Fire’s main objective was to allow the consumer to use it as a media purpose tablet. Watching moves, surfing the web, reading books, playing games, and at the same time getting some work done on a $200 tablet sounds like a deal. Since majority of the issues addressed by consumers are software related we are under the assumption that Amazon will boost the Fire’s performance over the next several weeks or months through software updates. We would definitely still recommend the Kindle Fire, especially since the device can be rooted and currently a developer has ported Ice Cream Sandwich to it. Kindle Fire has a lot of potential in the developing community, it could possibly be the best ICS tablet in it’s price range, not to mention the cheapest.
Click HERE to view the Kindle Fire Running ICS